Well, Joe, that's kind of a Yes/no, kind of, sorta type of question that deserves the same sort of answer.
But don't forget the presumptive assumption of intended use.
The manufacturer of the bag sells it with a presumed use in mind, that of a shooting bag.
The dealer in fine leather goods buys it with a presumed use in mind, the same thing.
Then the retail customer buys it with a presumed use in mind, usually what everyone else is thinking about.
Hence, it would make no sense at all for a person wanting a shooting bag to go into a high end ladies' shop looking at Gucci bags with a shooting bag in mind. Discount if you will, the guy who goes into a second hand store looking for a woman's purse with the intention of turning it into a shooting bag.
So, intentions play a big part in this.
And Russ, Mama Bear can call it whatever she wants (which she will, thank you), we all know it is not a man purse, but a righteous shooting bag.
Exception: We designed a nifty shooting bag oh so many years ago and they sold pretty well. It was only later that we found out that women, accompanying their husbands into the gun shops, discovered these bags and started buying them for purses. So much for the presumed end purposes of a product.