just repeating what others have said here in a different way:
the errors of the rifle and of the shooter are magnified at greater distances. when combined, the effects are multiplied
would you try to sight in your modern centerfire rifle at 500 yards and then drop it down to 200 then 50 - no, that's bonkers
start at 25, he'll immediately know if his groups are printing left, right, up, down. PRECISION is the key for groups at short yardage, especially when starting out with a new firearm or new load. once the precision is worked out, accuracy can be improved by adjusting sights and practice
a bunch of gusty wind along with variation in charge load, patch thickness, seating, and just plain old shaky hands or bad eyesight or poorly supported rifle (e.g., supporting only the forestock and not butt as well), and his group will be all over the place
for example...imagine a rifle that prints 2 inches left and 2 inches low. throw in a whole bunch of variation as aforementioned and the group might be 8 inches at 100 yards - likely all over the place with no sense that it's low and left
shoot the group at 25 yards and the errors of distance reduce the errors of shake and poor support, etc.
a more extreme example I have comes from when I helped a father and son sight in an old .32-40 at the range a few years ago. they had their target out there at 100 yards (iron sights). couldn't even hit paper. what are you supposed to do then - keep guessing? course not. I told them to move the paper back to 25 yards and figure out just where the heck the bullets were going. sure enough, the rifle was shooting like 18 inches high at 25 yards.