Hey,
Yep, I have often wondered the same thing as I have read through old magazines.
IN one form or another, I have been peddling muzzleloading stuff since the early 1970's, so I have been aware of different companies that have been advertising over the years.
Last year, I got ahold of a Muzzleblasts from 1947 or so. There were very few businesses that even sounded familiar. I would guess the mortality rate of these companies over the long haul is pretty bad. A lot of it has to do with the businesses being a one or two man operation run by old pharts. They shrivel up and die and typically, the heirs just sell what they can and toss what's left over.
I was especially happy to have visited The Gun Works in Springfield, OR this year on our vacation. Although Joe passed away last year, the business is still a going operation thanks to his wife, Suzy. She is a real powerhouse and a force to be reckoned with. Interestingly enough, while I was there, another lady we have known like forever happened to come in. She and her husband used to run a little business called the Book Peddler. Well, same story, Jim died a few years ago and she is still trying to offload all the books he had acquired. And for a gal pushing 70+, I would think, it is a real chore going to shows and rendezvous and loading and unloading crates of books. Not a lightweight thing.
I am pretty happy that John has the gumption to keep October Country running. I guess he has had it about 15 years or so by now, and it's still going. He has made some changes, for sure, but it is working...
Anyway, so it was heading west.
John